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1、Whats a good way to push a product ?Advertising !Can you guess who he is?他就是發(fā)明圖釘?shù)陌l(fā)明家。他就是發(fā)明圖釘?shù)陌l(fā)明家。He was the inventor who invented the push-pin.Whos Edwin Moore? Edwin Moore invented in the world.push-pinthe firstWhats a push-pin?A push-pin is a “ ” that you “ ”.pinpush埃德溫埃德溫 摩爾摩爾 發(fā)明了世界上第一個圖釘。發(fā)明了世界上第
2、一個圖釘。圖釘就是你用來圖釘就是你用來“推推”的的“釘子釘子”。Theres a push-pin this piece of paper.Where do we use a push-pin?“You push it into or .”Why do we use a push-pin?“To .”wallsbulletin boardsposters, maps and other papers你把它推進墻或者廣告板。你把它推進墻或者廣告板。為了為了住海報、地圖和其他文件。住海報、地圖和其他文件。In 1900 -Edwin Moore had an idea to make useful
3、.First big success -A company paid him for some push-pins!In 1903 -He began his product across the U.S. .First ad -In a magazine called .somethingadvertising$1000The Ladies Home JournalToday -the Moore familythe Moore Push-Pin Companystill owns the company .productsemployeesfactory41with 100 machine
4、s*more than 200 *small *useful * push-pins144$1,000?72,000Whats the price?$ 4.95100more expensive$ 0.051Whats the price?Lets have a look! Answer the questions: 1.Who is Edwin Moore ?2. What is a push-pin for?3. How did Edwin Moore begin his business.4.What does “push a product” mean ?5.Where did Moo
5、re first advertise his product ?1.Who was Edwin Moore ?He was the one who invented the push-pin.2. What is a push-pin for?A push-pin is used to hold up posters, maps and other papers.3. How did Edwin Moore begin his business?He bought some supplies and rented a room, and made push-pins in the aftern
6、oon and evening, and sold them in the morning.4.What does “push a product” mean ?It means to sell it.5.Where did Moore first advertise his product ?He advertised his product in a magazine called The Ladies Home Journal.SOME KEY WORDS1.rent v. 租借;租用租借;租用eg.他在工廠附近租了一間房。他在工廠附近租了一間房。 He rented a room ne
7、ar the factory. rentfrom 向向 租租eg.他常向圖書館借書。他常向圖書館借書。 He often rents books from the library. rent (out) to把把 出租給出租給 eg.他把房子租給工人。他把房子租給工人。 He rented his house to the workers. 2. own v. 擁有;有擁有;有eg.1.他有很多錢。他有很多錢。 He owns a lot of money. 2.他有一輛新車。他有一輛新車。 He owns a new car. adj pron 屬于自己的屬于自己的eg.1.我親手做的。我親
8、手做的。 I did it with my own hands. 我親眼所見。我親眼所見。 I saw it with my own eyes. on ones own 獨自地獨自地eg.他獨自一個人來。他獨自一個人來。 He came here on his own. 3 employee n. 員工;雇員員工;雇員employ v. 雇傭雇傭 employer n. 雇主;雇傭者雇主;雇傭者 employee n. 受雇者;雇工;雇員受雇者;雇工;雇員interview v. 接見;采訪;會見;面試接見;采訪;會見;面試 interviewer n. 接見者,記者接見者,記者,采訪者采訪者
9、 interviewee n. 被接見者被接見者,被采訪者被采訪者,被面試者被面試者train v. 培養(yǎng),訓練,培訓培養(yǎng),訓練,培訓 trainer n. 培訓人,教練員培訓人,教練員 trainee n. 受培訓人,學員,實習生受培訓人,學員,實習生USEFUL EXPRESSIONS1.用用了很少的了很少的錢錢,他,他買了買了些日常用品,租了間房子。些日常用品,租了間房子。 For little money, he bought some supplies and rented a room.2.這里正這里正有一枚圖釘釘著一張紙。有一枚圖釘釘著一張紙。There is a push-pi
10、n holding up this piece of paper.3.什么是推銷什么是推銷一種一種產(chǎn)品產(chǎn)品的的好好方法方法?Whats a good way to push a product?4.它在全世界賣出它在全世界賣出了無數(shù)的了無數(shù)的圖釘。圖釘。It sells thousands of push-pins all over the world.1.FOR LITTLE MONEY, HE BOUGHT SOME SUPPLIES AND RENTED A ROOM.buy sth. for money 用錢買東西用錢買東西(=pay money for sth.)eg.1.我用我用8
11、0美元買了這雙鞋。美元買了這雙鞋。 I bought this pair of shoes for 80. 2.他用他用10元錢買了一支筆。元錢買了一支筆。 He bought a pen for ¥10.2. THERE IS A PUSH-PIN HOLDING UP THIS PIECE OF PAPER.There be (a/an) sb. doing sth. 正有正有 在干什么。在干什么。eg.1.教室里有個男孩在讀書。教室里有個男孩在讀書。 There is a boy reading in the classroom. 2.路上有個錢包路上有個錢包 There is a pu
12、rse lying on the road.3. WHATS A GOOD WAY TO PUSH A PRODUCT?a way to do sth.或或a way of doing sth.做做的方法的方法eg.他已經(jīng)告訴我烹調(diào)那種菜的方法了。他已經(jīng)告訴我烹調(diào)那種菜的方法了。 He has told me the way to cook that dish. =He has told me the way of cooking that dish. 4. IT SELLS THOUSANDS OF PUSH-PINS ALL OVER THE WORLD.handred, thousand
13、, million, billion等詞等詞表示確切數(shù)字表示確切數(shù)字(作具體的基數(shù)詞作具體的基數(shù)詞)時時,用單數(shù)用單數(shù),后面不接后面不接of;表示大概數(shù)目、很多、數(shù)以表示大概數(shù)目、很多、數(shù)以計時,用復數(shù)形式計時,用復數(shù)形式+of 結(jié)構(gòu)結(jié)構(gòu)eg.樹林里有許多小鳥。樹林里有許多小鳥。 There are thousands of birds in the woods. 圖書館有圖書館有3000冊書。冊書。 There are three thousand books in the library.EXERCISE一、一、Complete the sentences1. Please push it
14、 into the _(布告布告)board.2.There are some _(女士女士)talking there.3.We can read the_(雜志雜志) in the _(閱覽室閱覽室).4.He wants to find a house for _(出租出租)5.He is the best _(員工員工)of this company.bulletinladiesmagazinesreading roomrentemployee二、二、Using the suitable form to fill in the blanks1.Ill have fun _(play) this game with you.2.Its hard _(understand).3.Would you please _(not turn) on the radio.4.Do you remember how _(make) a cake?5.Do you know a scientist _(call) Newton?playingto understandnot turnto makecalled