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Click to edit title style,Click to edit text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit title style,Click to edit text styles,Second level,Third level,Fourth level,Fifth level,*,The Press Release&Press Kit,What is a press release?,A press release is,pseudo-news story,written in,third person,that seeks to demonstrate to an editor or reporter the,newsworthiness,of a particular person,event,service or product.,The Press Release,How is a press release used?,Press releases are often a,single sheet of paper with a few paragraphs,sent alone,by e-mail,fax or snail mail.,They are often,included,in a,full press kit,.,The Press Release,Press Release Breakdown:,Before you write a word,remember this:,The reporter is not interested in helping you make money or driving viewers to your film.,The reporter or editor wants to know only the FACTS that will help him/her craft a good story about whatever your films subject matter is.,The reporter is not only looking for a story that will be interesting to his/her readers,but is ultimately concerned about pleasing his/her editor.,The individual reporter is not interested in your“great actors,“super story and“commitment to production value.,Sothat wont impress them.,The Press Release,Press Release Breakdown:,Take your ego out of it!,Take your“natural inclination to sell,sell,sell out of it.,Forget about how many long,hard hours you put into the film and how passionate you are about the world seeing it.,Using facts,look at your production with a cold,objective eye.,The Press Release,Press Release Breakdown:,The Press Release Creation,The Press Release,Title of Production,Above the line personnel,&Talent,Adjectives to describe,the production(HEADLINE),Special Effects or,unusual,filmmaking techniques,Relevant Past projects,Hot topics,Press Release Breakdown:,The Headline,State your most exciting news,finding or announcement in as few words as possible.Use mostly,adjectives,and only a few,nouns,.Emulate the headlines you see in the newspaper every day.,Avoid using too many,conjunctions,.,NOTE:Use the diagram from the previous slide to create the headline.,The Press Release,Press Release Breakdown:,The Headline continued,Answer certain questions such as,What Genre,Film Noir?A Western?Anime?Action?Horror?Comedy?,Production Style,Big Budget?Small Budget?Independent?,Subject Matter,War?Love?Drugs?Music?Art?,The Press Release,Press Release Breakdown:,The Headline continued,Full Sail Examples:,“That Night A Piece Of Me Died Dark Night,“World War I Legend Comes To Life At Full Sail Belleau Wood,“Film Tackles Drama On The Most Tragic Day In Americas History Six After Nine,The Press Release,Press Release Breakdown:,The Lead,Youll want to utilize some of your“hot topics for this.,Now you are allowed to use more conjunctions,nouns AND adjectives in a complete sentence or two.,Grammar and punctuation play a major role in how easy it is to read your Lead,and whether or not a reporter or editor will keep reading.,If the reporter were only to read the lead of a good press release,he or she would have everything they needed to get started.,The Press Release,Press Release Breakdown:,The Lead continued,Basically,the press release Lead gives you the opportunity to elaborate and further“hook the reporter or editor,without stepping on the drama of the press release headline.,Shorter is better.Try to keep it to one page,you dont want to loose your reader.,The Press Release,Press Release Breakdown:,The Lead continued,Full Sail examples:,“Student filmmakers tackle this hilarious story with exciting stunts,and special effects in Arizona Cooley,“After one last voyage,a whaling captain decides to retire,but a dark prophecy bars his way.,The Press Release,Press Release Breakdown:,The Body,Its Journalism 101-the first paragraph includes the,who,what,where,when,and,why,of the film,.,Theres no room for BS,hype or sell.Just the facts.,The Press Release,Press Release Breakdown:,The Body continued,Who:,Who is making the film,who is staring in the film,What:,What is the film about?,Where:,Where did you shoot it?Where is your film going to be released?,Why:,Why does this story need to be told?Does it entertain,tackle provocative subjects or inform?,The Press Release,Press Release Breakdown:,The Body continued,Provocative subjects:,Current Events,war,politics,etc,Religion,Art,Human sensuality,Humanity&personal drama,Mental Health,Environmental Issues,If kept to a minimum and brief description,you may use some of the“special effects or unusual filmmaking techniques that may have been used in your film.,The Press Release,Press Release Breakdown:,The End of the Press Release,This,summary&history of your production,company is known as the,boilerplate,-an old newspaper term meaning a block of standard text thats used over and over again.In this case,its text that you might use at the bottom of all your releases.,Place your boilerplate right above the,#,s,.,One more trick:below the,#,s,add a line