商務英語函電 chapter three

單擊此處編輯母版標題樣式,單擊此處編輯母版文本樣式,第二級,第三級,第四級,第五級,*,*,Business English Correspondence,授課老師：張瑞娟,zhangruijuan0620,Chapter Three,Establishment of Business Relations and Credit Status Enquiries,Q: How to get the information of the new customers?,1. Old business connections,2. Chamber of Commerce at Home or abroad,3. Chinese Commercial Counselors Office in foreign countries,4. Trade Directory,5. Attendance to exhibitions and trade fairs,6. Advertisement,7. Market investigation,8. Mutual visits by trade delegations,9. Banks,*,10,Contents of letters of such kind,-Source of information,-Your intention,-Self-introduction,Business scope, condition, product, financial standings, etc.,-Closing sentences,Specimen Letters,Letter 1,1.Learn from,（從,獲悉）,We learn your company from the internet that you are one of the leading importers in this line.,2. Specialize in,（專門經營）,To be specialized in,等同于,specialize in,We are specialized in the export of textiles.,3.Under separate cover,（另函）,用法同,under (by) separate mail / post,We are sending you under separate cover a copy of catalogue.,4.Win (enjoy) popularity (,受歡迎,享有盛名,),Our products enjoy great popularity across the world.,5. Market,（市場、銷路、推銷）,In the market for,We are in the market for textiles.,Come to the market,As spring is approaching, all kinds of vegetables come to the market.,Find a market for,We are trying with all our efforts to find a market for this new product.,There is a good / a poor / no market for,There is no market for this article in our country.,Market the product,It is very difficult to market the product in South China.,6.By joint efforts,（共同努力）,I believe that we can overcome all the difficulties by joint efforts.,7. Look forward to,doing,/,n.,(,期盼,),We are looking forward to your early reply.,Letter 2,1.Be fully experienced in (,在,富有經驗）,等同于,have rich experience in,We have rich experience in exporting toys.,2.Turnover (,營業(yè)額、銷量,),Our companys turnover doubled last year.,Letter 3,1.Through the courtesy of (,承蒙,介紹或引薦）,2. For your reference (,供你方參考）,用法與,for your information/ consideration/ perusal/guidance,相同,3.Acquaint,（使了解、使熟悉）,acquaint sb with / of sth,be acquainted with sth,We are well acquainted with the market situation in China.,4.Handle,（經營、處理、裝運）,5.Enquire for (,咨詢）,6.Consummate,（使結束、達成）,After a long discussion, the contract was finally consummated.,Letter 4,1.We have the pleasure of introducing ourselves to you,我方非常榮幸，向貴公司作自我介紹,2.Enter into business relations with,建立業(yè)務關系,3.A general idea of sth,的概況,Letter 5,1.Line,Our,chief line,is the import of steel products.,In line with,your instructions, we have cancelled the order of May 10.,We totally,fall in line with,(on) your views.,Your price is entirely,out of line with,the market.,We hope you can handle this matter,on sound lines,.,We may be able to,line up,50 tons of white sugar for you next month.,Please,line,the cases with wax paper.,This is a,good line,of hardware,2. In compliance with (,遵照,),3.,Inform,（通知，報告）,Inform sb of sth,Please inform us of the date of shipment, name of steamer.,Inform sb that/which/what,Please inform us what quantity you can purchase per year.,Be informed that,Please be informed that we have already sent the catalogue required.,Keep sb informed that / of,Please keep me informed of the market situation on your side.,Section 2 Credit Status Enquiries,Specimen Letters,Letter 1,1.Account (,帳戶,),1) For account of (,為,、代,、受,委托,),We hereby open an irrevocable L/C in your favor for account of the International Trading Company.,2) For the account of (to be / for sbs account),由某人負擔,All banking charges outside the opening bank are for beneficiarys account.,3) On account of (,由于,),On account of difference in taste, your designs do not suit this market.,4) To take into account(,考慮，重視,),We take your advice into account when making decisions.,5) On ones own account (,為自己的利益、自行負責,),We buy these computers for account of a high school student, not on our own account.,6) Not on any account(,無論如何不,),Not on any account shall we lower our standard for the quality of the imported goods.,7) Account for (,是,的原因、數(shù)量占,),The financial crisis accounts for the poor market situation.,Exports of Guangdong province last year accounted for about 30% of the total export volume of China.,2. We should be much obliged if,倘若,我們將不勝感激。,Letter 2,Keep sth in confidence,（保密）,Letter 3,Trade,（貿易、經營）,We trade with merchants of various countries.,They trade mainly in textiles.,Useful sentences patterns,1.How to state the source of information,We,owe,your name and address,to,Having,obtained,/,knowing,your name and address,from,Your name and address have been,passed,on,us,by,On,the recommendation of, we have learned with pleasure the name and address of yours ,Through the courtesy of, we notice that,Your name and address have,been given,to,us,by,2.How to state your intention,we take the liberty of writing to you with a view to (of),building up,/,opening,business relations with your firm.,we are willing to,enter into,business relations with you.,approach you,for the establishment,of,/,in the hope of establishing,trade relations with you.,hope that we may have an opportunity,to cooperate,/,of cooperating,with you.,3.How to make self-introduction,Our company,handles,/,deals in,/,is specialized in .,We have been,exporter,/,importer of, for many years., Our lines are mainly ,. Products / goods / lie within the scope of our business activities / line,To acquaint you with our,business lines, we enclose a copy of,To give you some idea of , we are sending you ,To promote business, we are sending you a commodity list / a catalogue / a few samples / export (import) list / latest catalogues and price list / quotations,covering,our,4. How to give reference of your ability and integrity,In our trade with , we always adhere to ,As you know, many foreign merchants are desirous of trading with us,We have established trade relations with merchants from more than 100 countries, including,We are permitted to the Bank of China,as a reference,To name some of your customers if not confidential,Exercises:,Fill in the blanks with proper prepositions.,1. We learned ( from,) the Commercial Counselors Office (,of,)your country that youre interested ( in ) silk.,2. We have obtained your name and address ( ) the internet and are looking forward ( )your specific inquiries.,3.We are writing you to establish long-term trade relations ( ) you.,4. We take the liberty of writing you ( ) a view to building up business relations ( ) your firm.,5. We await your future news ( ) keen interest and shall be glad to enter ( )business relations with you.,6.We specialize ( ) the export of Japanese light industrial products.,7.In order to acquaint you ( ) the textiles we handle, we take pleasure ( )sending you by air our latest catalogue for your perusal.,8. We are exporters ( ) long standing and high reputation, engaged ( ) exportation of following articles.,9.Your firm has been kindly recommended ( ) us ( ) your sister firm.,10.If your price is in line ( ) the market, we shall be glad to place an order ( ) you.,Translate the following terms into Chinese.,1.Export Commodities Fair,出口商品交易會,2.The Chamber of Commerce,商會,3.Catalogue,商品目錄,4.Exhibition,展覽,5.Brochure,手冊,6.Sample Cutting,剪樣,7.Business lines,業(yè)務范圍,8. Equality and mutual benefit,平等互利,9. Exposition,博覽會,10.Financial Standing,財務狀況,Translate the following letter into English,敬啟者,:,我們從我國駐巴基斯坦,(Pakistan),使館商務參贊處得悉貴公司的名稱和地址，現(xiàn)借此機會與你方通信，意在建立友好業(yè)務關系。,我們是一家民營企業(yè)，專門經營臺布,(tablecloth),出口業(yè)務。我們能接受顧客的來樣訂貨，來樣中可具體要求產品的花樣圖案、規(guī)格及包裝裝潢的要求。,為使你方對我公司各類臺布有大致的了解，我們另航寄最新的目錄供參考。如果你方對產品感興趣，請盡快通知我方。一俟收到你方具體詢盤，即寄送報價單和樣本。,盼早復。,你忠誠的,Dear Sirs,We have your name and address from the Commercial Counselors Office of the Chinese Embassy in Pakistan. We take this opportunity to approach you with a view to setting up friendly business relations with you.,We are a private company specialized in the export of tablecloth. We are in a position to accept orders according to the customers samples. In the customers samples, requirements about the assorted pattern, specification and package of the needed goods can be indicated particularly.,In order to give you a general idea of various kinds of the tablecloth we are handling, we are airmailing you by separate cover our latest catalogue for your reference. Please let us know as soon as possible if you are interested in our products. We will send our price list and sample to you upon receipt of your specific inquiry.,Looking forward to your early reply.,Yours faithfully,