高中英語 Unit1 Advertising Word power課件 牛津譯林版必修4.ppt

牛津高中英語 模塊四 高一下學(xué)期 AdvancewithEnglish WordPower Unit 1 Advertising Unit1 課件描述 本堂課是以介紹構(gòu)詞法知識(shí)為主的詞匯教學(xué)課 詞匯是語言基礎(chǔ)知識(shí)的重要組成部分 構(gòu)詞法能幫助學(xué)生提高掌握詞匯的效率 但是 強(qiáng)調(diào)基礎(chǔ)知識(shí)指的是語言知識(shí)的靈活運(yùn)用 教師在語境中教學(xué) 學(xué)生在語境中學(xué)習(xí) 在語境中運(yùn)用 WordPower Blank filling advertise areanimportantpartoflife Theyuselotsof attract picturesand excite languagestosellproductsorservices general speaking therearetwomaintypes commerce adsandPSAs Theydonotalwaystellyouthe true Weshouldbe care Advertisements attractive exciting Generally commercial truth careful Question Howarethesenewwordsformed Moreexamples healthy interesting dependent useful difficulty weekly Competition Thinkmorewordsthatarecreatedthisway Whichgroupcanwin Thegroupthathasthemostwordswins Howtoformadjectivefromnounsandverbs WuPing Doalladsplaytricksonpeople WuHong No PSAsusesomeofthesamemethodsascommercialads likeattractivepicturesandexcitinglanguages buttheyarenotmeanttotrickus mercialattractv attractiveexcitev exciting Usingsuffixes Canyouthinkofmoreexamples Exercise BestClothingShop Possibleanswers 1 lovely 2 attractive 3 boring 4 energetic 5 friendly 6 enjoyable 7 lucky 8 fantastic medical electrical enjoyable reasonable dangerous adventurous joyful mouthful cloudless hopeless WordPuzzle merce2 health3 hero4 attraction5 help6 excitement7 origin8 danger 1 2 3 4 5 6 7 8 Hiddenword Foodand arequiteimportanttoourhumanbeings 用所給單詞的形容詞形式填空 healthy heroic attractive helpful exciting original dangerous clothing Activeshow Supposeyouareabookseller Youwantyourcustomertobuyanewbookcalled EnglishLiterature Howcanyoumakeyourcustomerbuyit Makeadialoguewithyourpartnerandthenhaveitpresented learnmoreaboutsalesandmarketing Usefulexpressions ProductMarketresearchSalesandmarketingSales marketingdepartmentConsumersMarketshareSalestargetSalesfigures Whatdotheymean Canyouhaveaguess Words matching sales marketingdepartment consumers marketshare salestargets salesfigures marketresearch 消費(fèi)者 市場(chǎng)份額 銷售目標(biāo) 銷售量 市場(chǎng)調(diào)查 銷售 營(yíng)銷部門 Practice B Possibleanswers marketshare 2 salesfigure 3 consumers 4 marketresearch 5 sales marketingdepartment 6 salestarget Iwanttobuysomemilk fromtheshop ofmilkusuallygoupduringthistime Ilike Fresh milkverymuchbecausethisbandisreallyu Recentsales showthatitispopularamong Theshopalsogivesmuch of10percentforcash Whydon tyouhaveatry products Sales nique figures consumers discount Fillintheblanks Homework 1 Memorizethewordsandphraseslearntinthissection 2 MakegoodpreparationsforGrammarandUsage