江蘇省常州市西夏墅中學(xué)高中英語 Unit1 Advertising Task課件1 牛津譯林版必修4

( (模塊四模塊四 高一下學(xué)期高一下學(xué)期) )TaskWriting an advertisement課件描述：課件描述： 這一板塊的設(shè)計(jì)是對學(xué)生進(jìn)行聽說讀這一板塊的設(shè)計(jì)是對學(xué)生進(jìn)行聽說讀寫技能的訓(xùn)練，而聽說讀寫的內(nèi)容都圍寫技能的訓(xùn)練，而聽說讀寫的內(nèi)容都圍繞本單元主題繞本單元主題“廣告廣告”展開。本部分包括展開。本部分包括的一系列活動為學(xué)生提供了鍛煉聽說讀的一系列活動為學(xué)生提供了鍛煉聽說讀寫能力的機(jī)會。寫能力的機(jī)會。Task 1Writing an advertisementBRAIN-STORMING As we know , information, attractive pictures and exciting languages play a very important part in an advertisement. How can we gain enough information before writing an ad? SKILLS BUILDING 1: LISTENING FOR STATISTICS AND DESCRIPTIONSHow to read these statistics:*Fractions: 1/5(one fifth) 2/3(two thirds)(three quarters) 2 (two and one half)How to read:2/5 _ 4 _ two fifthsfour and three quartersHOW TO READ THESE STATISTICS:*decimals:0.3(zero/nought point three), 6.79(six point seven nine)How to read:0.9 _ 2.15_*percentages 63%(sixty-three per cent)45.72%(forty-five point seven two per cent)How to read 27.35%_zero/nought point ninetwo point one fivetwenty-seven point three five per centWHEN LISTENING, WE SHOULD CARE ABOUT:Anincreasean increase ofgo up byincrease/rise bytwo times as manyAdecreasea decrease ofdecrease/fall byno changeno changeremain/stay the sameNotice:WHEN LISTENING, WE SHOULD ALSO PAY ATTENTION TO:a range: vary between* and */from * to *Notice:an average: average price/number WHEN LISTENING, DONT FORGET:a limitmaximumpeaked atfall to lowest leveldrop to lowest pointNotice:LISTENING PRACTICE: PAGE 121. Membership-two years ago: _; last year_2. Market share- last year :_; this year_3. Percentage of students who ate lunch in the dining hall last year:_; in three years_1,200 1,30085%65%50%-60%75.5%LISTENING PRACTICE: PAGE 124. Students from our school continuing their education: last year-at local universities: _ studying abroad: _ this year-at local universities: _ studying abroad: _5. Last year: 5,000 museum visitors; out of them: 1,000 young people This year: _museum visitors; out of them : _ young people23.4%11.5%24.5%13.6% 9,000 3,000STEP ONE: COMPLETING A BAR CHARTDISCUSSION Discuss in pairs about the note at P14 and fill in the subject.HOMEWORK1. Review what we have learned in this section.2. Make good preparations for the second part of Task.