《小米公司介紹》PPT課件.pptx

,制作人：肖孟秋 演講人：李堅(jiān),小米公司（全稱北京小米科技有限責(zé)任公司）由雷軍在2010年4月6日成立于北京銀谷大廈，是一家專注于智能產(chǎn)品自主研發(fā)的移動(dòng)互聯(lián)網(wǎng)公司。 Millet company (full name Beijing Xiaomi technology limited liability company) by the Lei on April 6, 2010 was established in Beijing Yingu building, is an independent research and development of intelligent products focused on mobile Internet company. 小米的LOGO是一個(gè)“MI”形，是Mobile Internet的縮寫(xiě)，“MI”倒過(guò)來(lái)是一個(gè)少一點(diǎn)的心字，意味著小米要讓用戶省一點(diǎn)心。 Millet LOGO is a “MI“ shape, Mobile is the abbreviation of Internet “MI“ upside down is a little heart word means millet to allow the user to save a dessert. 小米的產(chǎn)品主要有MIUI、米聊、手機(jī)、電視、路由器等等。 Millet products are mainly MIUI, m chat, mobile phone, TV, router and so on. “為發(fā)燒而生”是小米的產(chǎn)品概念。 Born to have a fever millet product concept.,小米創(chuàng)始人：雷軍 Millet founder: Lei Jun,1969年出生于湖北仙桃，于1992年參與創(chuàng)辦金山軟件，1998年出任金山軟件CEO，1998年創(chuàng)辦了卓越網(wǎng)。 1969 born in Hubei Xiantao, in 1992, and participated in the founding of Kingsoft, 1998 served as CEO of golden hill software. In 1998 founded the network of excellence. 2007年，金山軟件上市后，雷軍卸任金山軟件總裁兼CEO職務(wù)，擔(dān)任副董事長(zhǎng)。 2007, Kingsoft listing, Kingsoft chairman and CEO Lei Juns office, served as vice chairman. 之后幾年，雷軍作為天使投資人，投資了凡客誠(chéng)品、多玩、優(yōu)視科技等多家創(chuàng)新型企業(yè)。 After a few years, Lei Jun as an angel investor, invested more, Eslite, superior technology and a number of innovative enterprises. 2010年4月6日，雷軍選擇重新創(chuàng)業(yè)，建立了小米公司，并于2011年8月16日正式發(fā)布小米手機(jī)。 In April 6, 2010, Lei choose to venture, a millet company, and officially released millet mobile phone in August 16, 2011. 2011年7月，雷軍重返金山執(zhí)掌網(wǎng)游與毒霸；2011年7月11日，正式擔(dān)任金山軟件董事長(zhǎng)。 July 2011, Lei Jun in online games and return to Kingsoft Duba; in July 11, 2011, formally served as chairman of kingsoft. 2014年2月，雷軍首次以280億元財(cái)富進(jìn)入“胡潤(rùn)全球富豪榜”，躍居大中華區(qū)第57名，全球排名第339位。 February 2014, Lei for the first time in 280 billion yuan of wealth into “global Hurun rich list“, ranked the Greater China District No. 57, ranking No. 339.,小米工作室（Millet studio）,2010年4月，雷軍的師弟李華兵給雷軍推薦一個(gè)從德信無(wú)線出走的團(tuán)隊(duì)做一款獨(dú)立的手機(jī)硬件，得到了雷軍的支持。隨后這個(gè)團(tuán)隊(duì)被更名為“小米工作室”（小米公司最早的前身，之后又改為小米科技），他們計(jì)劃做一個(gè)完全的手機(jī)體系“小米手機(jī)”，小米手機(jī)將嘗試在全球復(fù)制電商模式。 In April 2010, Lei Juns brother Li Huabing to Lei Jun recommended a Techfaith wireless away from team do a separate mobile hardware and get the support of the Lei. Then the team was renamed “millet studio“ (millet, the earliest predecessor, and science and technology of millet), they plan to do a complete phone system - “millet mobile phone, millet mobile phone will try to copy in the global business model. 小米公司共計(jì)七名創(chuàng)始人，分別為創(chuàng)始人、董事長(zhǎng)兼CEO雷軍，總裁林斌，及副總裁黎萬(wàn)強(qiáng)、周光平、黃江吉、劉德、洪鋒。 Millet company a total of seven founder, respectively, founder, chairman and CEO Lei Jun, Lin bin, President and vice president of Liwan Jiang, Zhou Guangping, Huang Jiangji, Liu, Hongfeng.,林斌，原谷歌中國(guó)研究院副院長(zhǎng) Lin Bin, former vice president of Google China Research Institute 黎萬(wàn)強(qiáng)，金山設(shè)計(jì)總監(jiān)金山詞霸總經(jīng)理 Li Wanqiang, general manager of Kingsoft Jinshan design director 周光平，摩托羅拉北京研發(fā)中心高級(jí)總監(jiān) Zhou Guangping, senior director of Motorola Beijing R D Center 黃江吉，原微軟中國(guó)工程院開(kāi)發(fā)總監(jiān) Huang Jiangji, former director of China Academy of engineering, Microsoft 劉德，原北京科技大學(xué)工業(yè)設(shè)計(jì)系主任 Liu De, director of the Department of industrial design, University of Science and Technology Beijing 洪鋒，Google美國(guó)高級(jí)軟件工程師 Hong Feng, Google USA Senior Software Engineer,小米各業(yè)務(wù)負(fù)責(zé)人,小米的企業(yè)文化（Millet enterprise culture）,小米崇尚創(chuàng)新、快速的互聯(lián)網(wǎng)文化。討厭冗長(zhǎng)的會(huì)議和流程，在輕松的伙伴式工作氛圍中發(fā)揮自己的創(chuàng)意。 Millet advocating innovative, fast Internet culture. Hate lengthy meetings and processes, and play your own creative ideas in a relaxed working atmosphere.,小米沒(méi)有森嚴(yán)的等級(jí)，每一位員工都是平等的，每一位同事都是自己的伙伴。 Millet is not a strict hierarchy, every employee is equal, every one of my colleagues are your partners.,小米相信用戶就是驅(qū)動(dòng)力，堅(jiān)持“為發(fā)燒而生”的產(chǎn)品理念 Millet believe that the user is the driving force, adhere to the “fever and health” of the product concept。,MIUI,MIUI V4,MIUI（米柚）是小米科技旗下基于Android操作系統(tǒng)所開(kāi)發(fā)的ROM（刷機(jī)用的鏡像)，專為中國(guó)人習(xí)慣設(shè)計(jì)，全面改進(jìn)原生體驗(yàn)，能夠帶給國(guó)內(nèi)用戶更為貼心的Android智能手機(jī)體驗(yàn)。MIUI發(fā)布五年來(lái)，研發(fā)團(tuán)隊(duì)達(dá)750人，每周升級(jí)已經(jīng)累計(jì)發(fā)布249個(gè)版本，擁有激活用戶1.5億，遍布156個(gè)國(guó)家和地區(qū)、32種語(yǔ)言。 MIUI (M grapefruit) is millet technology of its Android operating system based on the development of ROM (brush with the mirror), designed for Chinese people are used to design, the overall improvement of the native experience, can bring to the domestic users more intimate Android smartphone experience. MIUI released five years, the R D team of 750 people, the weekly upgrade has been released 249 versions, with the user to activate the activation of the 156 countries and regions, 32 languages. 2010年8月16日，MIUI首個(gè)內(nèi)測(cè)版推出。 In August 16, 2010, MIUI launched the first beta. 從MIUI 6開(kāi)始，界面趨于扁平化，也更加簡(jiǎn)潔，功能也越多越強(qiáng)大 From MIUI 6, the interface tends to flatten, but also more concise, more powerful functions 。,MIUI V5,MIUI 6,MIUI 7/7.1,MIUI,MIUI有內(nèi)測(cè)版、開(kāi)發(fā)版、穩(wěn)定版、體驗(yàn)版等等。MIUI會(huì)收集用戶的反饋對(duì)ROM進(jìn)行優(yōu)化修改，定期發(fā)布更新包?；诎沧康陌姹緩腶ndroid 2.3到android 5.0.3 MIUI beta version, the development version, stable version, version and so on experience. MIUI will collect user feedback to optimize current ROM, regularly publish the update package. Based on the version of Android from Android 2.3 to 5.0.3 Android,MIUI制作團(tuán)隊(duì)、第三方ROM團(tuán)隊(duì)或者是刷機(jī)愛(ài)好者也會(huì)基于MIUI的ROM進(jìn)行修改或者對(duì)其他機(jī)型進(jìn)行適配。除以下品牌還有酷派、VIVO、一加、錘子等等。 MIUI production team, the third party ROM team or brush fans will be based on the ROM MIUI to modify or adapt to other models. In addition to the following brands are cool, VIVO, a plus, hammer and so on.,米聊,米聊是小米科技出品的一款支持跨手機(jī)操作系統(tǒng)平臺(tái)（2010年12月10日發(fā)布Android版，12月23日發(fā)布iPhone版，2011年1月12日發(fā)布Symbian版），跨通信運(yùn)營(yíng)商的手機(jī)端免費(fèi)即時(shí)通訊工具，通過(guò)手機(jī)網(wǎng)絡(luò)（WiFi、3G、4G、GPRS），可以跟你的米聊聯(lián)系人進(jìn)行實(shí)時(shí)的語(yǔ)音對(duì)講，信息溝通和收發(fā)圖片。 M chat is millet technology produced a support cross mobile operating system platform (December 2010 10 released Android version, released a version of the iPhone on December 23, 2011 January 12, released the Symbian version), cross communication operators of mobile terminal free instant messaging tool, through the mobile phone network (WiFi, 3G, 4G, GPRS), with your meters chat contacts real-time voice conversation, information communication and receiving and sending photos. 但是在騰訊的微信和QQ面前，米聊一直都特別凄慘。 But in front of the Tencent and WeChat QQ, m chat has been particularly sad. 2014年2月，米聊業(yè)務(wù)被北京瓦力網(wǎng)絡(luò)科技有限公司收購(gòu)，兩個(gè)團(tuán)隊(duì)將組建“小米互娛”。 In February 2014, m chat business is the acquisition of Beijing atools Co. Ltd., the two teams will be the formation of “millet mutual entertainment“.,MI PHONE,2011年8月16日，小米手機(jī)發(fā)布會(huì)暨M(jìn)IUI周年粉絲慶典在798舉行，小米手機(jī)1正式發(fā)布。 August 16, 2011, millet phone conference and MIUI anniversary celebration held in 798, millet phone 1 officially released. 2011年9月5日，小米正式開(kāi)放網(wǎng)絡(luò)預(yù)訂，半天內(nèi)預(yù)訂超30萬(wàn)臺(tái)，取得了重大的成功。 September 5, 2011, millet officially open network reservation, half day booking over 300 thousand units, has achieved great success. 2011年12月18日，小米手機(jī)1第一次正式網(wǎng)絡(luò)售賣。5分鐘內(nèi)30萬(wàn)臺(tái)售完。 December 18, 2011, millet phone 1 first official network sales. Within 5 minutes of the 300 thousand units sold. 當(dāng)時(shí)在這樣的一款小米手機(jī)的硬件配置絲毫不亞于世界上任何一家手機(jī)，而且只售價(jià)1999元（小米在以后的手機(jī)定價(jià)基本上都是1999元，為了就是讓大多數(shù)中國(guó)人買(mǎi)得起高配置高性能高質(zhì)量的手機(jī)）。而相同硬件配置的其他手機(jī)的售價(jià)基本上都在3000元以上。 Was such a millet phone hardware configurations in no less than a phone anywhere in the world, and only the price of 1999 yuan (millet in the future mobile phone pricing basically is 1999 yuan, is to let the majority of Chinese people can afford to buy high configuration for high performance high quality mobile phone). And the same hardware configuration of the price of other mobile phones are basically more than 3000 yuan. 2012年5月29日，小米公司通過(guò)官網(wǎng)預(yù)訂和銷售小米手機(jī)電信版，售完10萬(wàn)臺(tái)。 In May 29, 2012, the company through the official website booking and sales of millet mobile phone telecommunications version, sold 100 thousand units. 2012年6月7日，小米公司通過(guò)官網(wǎng)實(shí)現(xiàn)7 x 24小時(shí)開(kāi)放購(gòu)買(mǎi)，并完善售后服務(wù)渠道。 June 7, 2012, millet company through the official website to achieve 24 x 7 hours open to buy, and improve after-sales service channels. 2012年6月26日，小米公司董事長(zhǎng)兼CEO雷軍宣布，小米公司已完成新一輪2.16億美元融資，此輪融資小米公司估值達(dá)到40億美元。 On June 26, 2012, millet company chairman and CEO Lei Jun announced, millet company has completed a new round of financing $2.16 billion, millet of this round of financing company valuations reached 40 billion dollars.,小米手機(jī)1 Millet phone 1 手機(jī)尺寸：125mm63mm11.9mm Cell phone size: 125mm * 63mm * 11.9mm 屏幕尺寸：4.0英寸 Screen size: 4 inches 屏幕分辨率：480854(FWVGA)像素 Screen resolution: 480 x 854 (FWVGA) pixels 后置相機(jī)：800萬(wàn)像素 Rear camera: 8 million pixels 視頻拍攝：支持1080P視頻拍攝 Video shot: support for 1080P video shot 操作系統(tǒng)：MIUI OS；運(yùn)行內(nèi)存：1GB Operating system: OS MIUI; running memory: 1GB CPU型號(hào)：高通 snapdragon QSD8260； CPU model: Qualcomm QSD8260 snapdragon; 核心數(shù)：雙核 Core number: Dual Core,MI PHONE,2012年8月16日，小米第二代手機(jī)在北京798藝術(shù)中心正式發(fā)布。 August 16, 2012, millet second generation mobile phone officially released in Beijing 798 Art center. 2012年11月29日，中午12點(diǎn)，15萬(wàn)臺(tái)小米手機(jī)2 于1分43秒售罄。 In November 29, 2012, 12 noon, 150 thousand sets of millet mobile phone 2 minutes and 43 seconds sold in 1. 2012年12月24日，圣誕節(jié)專場(chǎng)小米手機(jī)25萬(wàn)臺(tái)開(kāi)始放購(gòu)，小米讓世界刮目相看。 In December 24, 2012, 250 thousand Christmas Special millet mobile phone to buy millet, let the world sit up and take notice. 小米手2和之后推出的升級(jí)版小米手機(jī)2S是當(dāng)時(shí)銷量和評(píng)價(jià)最好的產(chǎn)品。 Millet hand 2 and after the launch of the upgraded version of the millet phone 2S is the time to sell and evaluate the best products.,2012年8月16日，小米第二代手機(jī)在北京798藝術(shù)中心正式發(fā)布。 August 16, 2012, millet second generation mobile phone officially released in Beijing 798 Art center. 2012年11月29日，中午12點(diǎn)，15萬(wàn)臺(tái)小米手機(jī)2 于1分43秒售罄。 In November 29, 2012, 12 noon, 150 thousand sets of millet mobile phone 2 minutes and 43 seconds sold in 1. 2012年12月24日，圣誕節(jié)專場(chǎng)小米手機(jī)25萬(wàn)臺(tái)開(kāi)始放購(gòu)，小米讓世界刮目相看。 In December 24, 2012, 250 thousand Christmas Special millet mobile phone to buy millet, let the world sit up and take notice. 小米手2和之后推出的升級(jí)版小米手機(jī)2S是當(dāng)時(shí)銷量和評(píng)價(jià)最好的產(chǎn)品。 Millet hand 2 and after the launch of the upgraded version of the millet phone 2S is the time to sell and evaluate the best products.,MI PHONE,2013年9月5日下午2點(diǎn)，小米公司在北京國(guó)家會(huì)議中心舉行新品發(fā)布會(huì)，正式發(fā)布其產(chǎn)品小米手機(jī)3，售價(jià)1999元。 In September 5, 2013 2 pm, millet company held a new conference in Beijing National Convention Center, officially released its products millet mobile phone 3, the price of 1999 yuan.,小米手機(jī)4于2014年7月22日下午2點(diǎn)，在北京發(fā)布。小米手機(jī)4移動(dòng)4G版在2014年9月9日中午12點(diǎn)在小米官網(wǎng)正式開(kāi)賣，售價(jià)依然是1999元。 2014年11月7日，聯(lián)通4G版小米手機(jī)4發(fā)布，支持TD-LTE/FDD-LTE/WCDMA/GSM制式。2015年1月27日，電信4G版小米4 手機(jī)開(kāi)放購(gòu)買(mǎi)。 Millet phone 4 in July 22, 2014 at 2 pm, released in Beijing. Millet mobile phone 4 4G version in September 9, 2014 12 at noon on the official website of millet officially on sale, the price is still 1999 yuan. November 7, 2014, China Unicom 4G version of millet phone 4 release, support TD-LTE/FDD-LTE/WCDMA/GSM standard. January 27, 2015, telecom 4G version of millet 4 mobile phone open to buy. 宣傳噱頭是邊框采用“奧氏體304不銹鋼”、“一塊鋼板的藝術(shù)之旅”。 Publicity stunt is the border using the “304 austenitic stainless steel“, “a steel plate of the art of travel“.,2013年4月9日米粉節(jié)上推出小米2A。其作為小米2S的青春版，硬件配置較比小米2S有所縮水，價(jià)格也較比低。 The introduction of millet 2A Rice noodles Festival on April 9, 2013. As millet 2S youth version, hardware configuration than millet 2S has shrunk, the price is relatively low.。,MI PHONE,小米note 發(fā)布于2015年1月15號(hào)，分為兩個(gè)版本即小米Note手機(jī)和小米Note頂配版，小米Note售價(jià)分別為2299元起和2999元。 Millet note released in January 15, 2015, is divided into two versions that millet Note mobile phone and millet Note top distribution version, millet Note price of 2299 yuan, respectively, and 2999 yuan. 小米note是小米發(fā)布的高端機(jī)型，采用當(dāng)時(shí)一流的硬件配置，主流的5.5寸全高清2.5D大屏、3GB的運(yùn)存、驍龍801處理器，售價(jià)突破2000元，但是在當(dāng)時(shí)依然是無(wú)與倫比的高性價(jià)比產(chǎn)品。 Millet note is released millet high-end models, with then first-class hardware configuration, mainstream 5.5 inch Full HD 2.5D big screen, 3gb of storage and transportation, snapdragon processor 801, price breakthrough 2000 yuan, but at that time is still unparalleled high price products.,2013年7月31日，小米公司發(fā)布紅米手機(jī)。紅米手機(jī)是小米一款入門(mén)型手機(jī)，也屬于小米手機(jī)系列其中一個(gè)產(chǎn)品，但是定位于千元機(jī)，但是依然是高配高質(zhì)量高性價(jià)比。隨后又發(fā)布了紅米1S、紅米note、紅米2、紅米2A等一系列中低端機(jī)型。 In July 31, 2013, millet company released red rice mobile phone. Red cell phone is millet a entry-level phones, but also to the millet phone series one of the products, but the position to thousands of machines, but is still high allocation of high quality and high price. Then release the red rice 1S, red rice note, red rice, red rice 2A 2 and a series of low-end models. 紅米的出現(xiàn)搶了中國(guó)的山寨和雜牌機(jī)的奶酪，攪亂了中低端手機(jī)的市場(chǎng)。 Red rice appeared robbed and the copycat brand-name machine China cheese, disturbed the low-end mobile phone market.,MI PHONE,小米4C于2015年9月22日發(fā)布，自稱為“小王子”，是小米4i的國(guó)行版本。小米4C采用5英寸1080p屏幕，搭載驍龍808六核處理器，配置與小米4i相比更加強(qiáng)大。 Millet 4C released in September 22, 2015, called “the little prince“ is the state line version of millet 4i. Millet 4C uses 5 inches 1080p screen, equipped with 808 Xiaolong six processor configuration, compared with millet 4I more powerful. 小米4i是小米公司在印度推出了首款針對(duì)海外的手機(jī)，因?yàn)樵谟《蠕N售很好，也為了迎合中國(guó)消費(fèi)者的需求，所以推出性價(jià)比更高的小米4C。 Millet 4I is the first company in India to launch a mobile phone for overseas, because the sales in India is very good, but also in order to meet the needs of Chinese consumers, so the introduction of a higher price of millet 4C. 小米官網(wǎng)在售的大部分紅米手機(jī)都定價(jià)在1000元以內(nèi)，紅米Note3是小米公司在2015年11月24日發(fā)布的手機(jī)，紅米Note3采用全金屬，加指紋識(shí)別，采用2Ghz的MT6795八核處理器。 Official website of millet in the majority of commercial rice phone are priced at less than 1000 yuan, red rice note3 is millet company in mobile phone released November 24, 2015, red rice note3 with all metal, and fingerprint identification, using 2GHz mt6795 eight core processors.,Other products,MI Router MI Bracelet MI WIFI MI Data line,MI BOX,MI PAD,MI Sound,MI Headphones,MI Rabbit,其他產(chǎn)品,MI TV,MI Patchboard,MI Mobile di,MI Bag,MI T-shirt,還有其他一些列產(chǎn)品，例如：數(shù)碼配件、平衡車、體重秤、血壓計(jì)、智能床燈、運(yùn)動(dòng)相機(jī)等等。 There are a number of other products, such as: digital accessories, balance car, body weight scale, blood pressure meter, smart bed lights, sports cameras and so on.,對(duì)比(contrast),在同時(shí)期發(fā)布的一系列熱門(mén)旗艦手機(jī)和電視的硬件對(duì)比中，除品牌上，小米都是有很高的性價(jià)比。 In the same period released a series of popular flagship phone and TV hardware contrast, in addition to the brand, millet is a very high price.,小米生態(tài)圈(MI ecological circle),小米從一開(kāi)始由做軟件到做互聯(lián)網(wǎng)服務(wù)再到做硬件產(chǎn)品，形成了小米模式的“鐵人三項(xiàng)”。從手機(jī)到小米智能家居，穿戴設(shè)備，再到金融等等領(lǐng)域，迅速崛起。這幾年，小米從一家創(chuàng)業(yè)團(tuán)隊(duì)到估值數(shù)百億美元的公司。小米的高速增長(zhǎng)離不開(kāi)小米背后構(gòu)建的產(chǎn)業(yè)鏈和忠實(shí)的用戶。 Millet from the start by making the software to do the Internet service to do hardware products, the formation of the millet mode “Triathlon“. From mobile phone to millet smart home, wearable devices, and then to finance and so on the field, the rapid rise. In recent years, millet from an entrepreneurial team to the valuation of hundreds of billions of dollars of the company. Millets rapid growth can not be separated from the industry chain behind the construction of millet and loyal users.,多看并入小米做電視、盒子業(yè)務(wù)。See more into millet TV, box business. 雷石（KTV點(diǎn)歌系統(tǒng)公司）提供手機(jī)和KTV的互動(dòng)功能，迅雷提供視頻、下載服務(wù)。 Lei Shi (KTV VOD Systems) to provide interactive feature phone and KTV, video, thunder download service. 凡客誠(chéng)品提供物流服務(wù)。Where the provision of logistics services. 順為基金為小米提供優(yōu)秀項(xiàng)目和團(tuán)隊(duì)。 Shun fund for the fund to provide outstanding projects and team. 紫米電子，位于江蘇無(wú)錫，負(fù)責(zé)小米移動(dòng)電源業(yè)務(wù)。在半年多時(shí)間里做兩款移動(dòng)電源賣到300萬(wàn)臺(tái)。 Purple electronic, is located in Jiangsu Wuxi, in charge of millet mobile power business. In more than half a year to do two mobile power sold to 3 million units. 西米科技，位于成都，小米與（游戲開(kāi)發(fā)商）西山居的合資公司，專注于電視游戲研發(fā)。這是為豐富小米電視生態(tài)圈而設(shè)的。 Sago technology, located in Chengdu, and millet (game developer) Westhouse joint venture company, focused on the video game development. This is to enrich the ecological circle of millet TV set. 創(chuàng)米科技，位于上海，小米與（ODM廠商）龍旗科技的合資公司，專注于智能家居產(chǎn)品。 A M a technology, located in Shanghai, millet and (ODM manufacturers) dragon flag technology joint venture, focusing on smart home products. wifi.io，小米收購(gòu)的一家團(tuán)隊(duì)，目前在小米路由器旗下智能家居部門(mén)，為其開(kāi)發(fā)智能Wi-Fi模塊。 Wifi.io, a team of millet acquisition, currently in the millet routers smart home sector, for its development of intelligent Wi-Fi module. 云蟻、Yeelink，分別是智能網(wǎng)絡(luò)攝像頭、智能燈泡產(chǎn)品的創(chuàng)業(yè)公司。 Cloud ant, Yeelink, respectively, is an intelligent network camera, smart light bulb products Venture Company. 加一聯(lián)創(chuàng)，小米投資，負(fù)責(zé)小米活塞耳機(jī)業(yè)務(wù)。 Plus a LIAN, millet investment, responsible for the millet piston headset business.,MI FANS,米粉是指異軍突起的小米公司產(chǎn)品的狂熱愛(ài)好者。 MI FANS refers to the millet companys products A new force suddenly rises. enthusiasts. 4月6日是小米公司成立的日期，為了回饋一路支持的粉絲，小米將4月8日定名為米粉節(jié)。每年都會(huì)在這一天及后續(xù)幾天舉辦粉絲的盛大狂歡，并進(jìn)行米粉的答謝活動(dòng)。 April 6th is the date of establishment of the company, in order to repay the way in support of the fans, millet will be named Rice noodles Festival April 8th. Grand carnival fans held on this day and the following days every year, and for the activities of Rice noodles. 2012年4月，小米在798的D-park舉辦第一屆米粉節(jié)。小米創(chuàng)始人兼CEO雷軍在送給米粉的賀卡上寫(xiě)道：“小米的哲學(xué)就是米粉的哲學(xué)。在這些狂熱的粉絲的支持下，小米當(dāng)日創(chuàng)造了6分多鐘銷售完10萬(wàn)臺(tái)手機(jī)的記錄。 April 2012, millet in 798 of the D-park held the first rice festival. Millet founder and CEO Lei wrote in the card to Rice noodles: “millet philosophy is the philosophy of Rice noodles. Under the support of these fanatical fans, millet day to create more than 6 minutes to sell 100 thousand mobile phone records.,米粉多在小米社區(qū)、小米論壇活動(dòng)，分享資源和經(jīng)驗(yàn)，提出意見(jiàn)和建議。 Rice more in the millet community, millet forum activities, share resources and experience, put forward opinions and suggestions. 小米的成功離不開(kāi)米粉的支持，小米在全國(guó)222城市建立米粉同城會(huì)，并且每年都會(huì)在米粉節(jié)做大促銷，答謝米粉。 Rice millets success is inseparable from the support, millet 222 cities in the country established rice city, and every year in rice Festival bigger and promotion, thanks to rice.,營(yíng)銷模式(marketing model),1、高調(diào)發(fā)布產(chǎn)品，低價(jià)售賣 1, a high-profile release of products, low-priced sale 小米的每一個(gè)產(chǎn)品都是高配置，配件供應(yīng)商都是像SONY、LG、高通這樣的一流供應(yīng)商，并且找英華達(dá)、富士康、緯創(chuàng)這樣的代工廠生產(chǎn)，在保證高配的同時(shí)也保證手機(jī)的質(zhì)量，然而價(jià)格確是同配置手機(jī)的一半左右。 Millet every products are high configuration and parts suppliers are like Sony, LG, Qualcomm such first-class supplier, and find Inventec, Foxconn, Wistron such OEM factory production, ensure high allocation and also ensure that the phone quality. However, the price is really with about half of the configuration of the phone. 2、饑餓營(yíng)銷，供不應(yīng)求 hunger marketing, in short supply 小米采取互聯(lián)網(wǎng)線上搶購(gòu)模式，至少提前一天預(yù)約，星期二中午12點(diǎn)限量搶購(gòu)，供不應(yīng)求，一機(jī)難求。 Millet take Internet online buying patterns, at least a day in advance, Tuesday 12 noon Limited buying, demand exceeds supply, a hard to come by. 3、網(wǎng)絡(luò)營(yíng)銷，降低成本 network marketing, reduce costs 通過(guò)微博、暴風(fēng)影音、QQ空間等互聯(lián)網(wǎng)社交手段推廣小米手機(jī)信息，形成龐大的粉絲團(tuán)。中關(guān)村、太平洋等手機(jī)評(píng)測(cè)網(wǎng)站對(duì)小米的評(píng)價(jià)與支持。 Through micro-blog, storm, QQ space and other Internet social networking tools to promote mobile phone information, the formation of a huge fan group. Evaluation and support of Zhongguancun, Pacific and other mobile phone evaluation website. 4、口碑營(yíng)銷，好貨好賣 4, word of mouth marketing, good goods to sell 小米在賣出低價(jià)高配的產(chǎn)品的同時(shí)，也把用戶當(dāng)作做朋友，支持手機(jī)發(fā)燒友對(duì)手機(jī)進(jìn)行拆機(jī)，三防測(cè)試等曝光并分享經(jīng)驗(yàn)。 Millet to sell at high price products at the same time, the users as friends, support mobile phone enthusiasts on the phone to disassemble and anti-corrosion test exposure and share experiences. 5、代理商、運(yùn)營(yíng)商合作營(yíng)銷 5, agents, operators cooperation marketing 小米與中國(guó)移動(dòng)、中國(guó)聯(lián)通、中國(guó)電信合作推出合約機(jī)，與中國(guó)移動(dòng)，中國(guó)電信合作推出小米移動(dòng)電話卡 Millet and China Mobile, China Unicom, the China Telecom to launch a contract machine, and China Mobile, China Telecom to launch a mobile phone card millet,營(yíng)銷模式(marketing model),小米能用饑渴營(yíng)銷方式因中國(guó)以社會(huì)渠道銷售為主，用戶要自己掏錢(qián)買(mǎi)手機(jī)，更關(guān)注手機(jī)性價(jià)比；2011年小米發(fā)售手機(jī)的時(shí)候處在從功能手機(jī)轉(zhuǎn)換為智能手機(jī)的階段，巨大的需求為小米的饑餓營(yíng)銷營(yíng)造了空間。 Millet can use hunger marketing way for China to social channels mainly, users have to pay out of their own pockets to buy mobile phones, pay more attention to the mobile phone price; 2011 millet offering mobile phone time in from feature phones conversion stage for smart phones, huge demand for millet hunger marketing to create a space.,小米的饑餓營(yíng)銷帶來(lái)的銷量和利潤(rùn)讓華為，魅族和其他手機(jī)廠商眼紅不已，于是他們也粉粉推出這樣的銷售模式。 Millet hunger marketing sales and profits for Huawei, Meizu and other mobile phone manufacturers jealous unceasingly. So they, too, powder launched this sales model. 但是這樣的營(yíng)銷也遭到了廣大消費(fèi)者的反感和唾棄，最近一段時(shí)間各手機(jī)廠商已經(jīng)逐漸取消這樣的銷售模式 But such marketing has been the vast number of consumers of resentment and cast aside, a recent period of time the mobile phone manufacturers has been gradually cancelled this sales model 。,小米的成功(Millet success),小米的成功離不開(kāi)小米的超高性價(jià)比的產(chǎn)品，離不開(kāi)前身大公司的經(jīng)濟(jì)基礎(chǔ)，離不開(kāi)小米互聯(lián)網(wǎng)的銷售模式，離不開(kāi)背后支撐著的生態(tài)產(chǎn)業(yè)鏈，離不開(kāi)“鐵人三項(xiàng)”的小米模式，離不開(kāi)和雷軍一起奮斗的IT界的精英，離不開(kāi)米粉的支持與愛(ài)戴 Millets success is inseparable from the millet high price products, can not be separated from the economic foundation of the predecessor companies, is inseparable from the millet Internet sales model, is inseparable from the support behind the eco